Best Selling Beer: A Truly Artistic Endeavor
As the most-consumed alcoholic beverage in the entire world, it's safe to say that beer is more than just a little important to the human race.
Everyone has a favorite beer, and it may have become your favorite because it has a terrific taste, or you may keep returning to it for a variety of other interesting reasons.
Beer manufacturers around the world have learned that they need to offer much more than a great-tasting beer, in order to see their product become popular, favorite or even the best selling beer. Perhaps some of these interesting tidbits about your favorite beer are what keeps you coming back to the same exact brand time after time.
The Artistry of Selling Beer
Over the years, there's no doubt that you've heard some of these popular slogans in relation to these beers. They've been used extensively in print ads, online and on television and radio.
- Coors: "Brewed With Pure Rocky Mountain Spring Water"
- Coors Light: "The Coldest Tasting Beer In The World"
- Courage: "It’s What Your Right Arm’s For"
- Samuel Adams: "Samuel Adams: America’s World Class Beer"
- Rolling Rock: "Rolling Rock: Free Flowing"
- Corona: "Corona: Miles Away From Ordinary"
- Old Milwaukee: "It Doesn’t Get Any Better Than This!"
- Miller: "It’s Miller Time!"
- Miller Lite: "Tastes Great, Less Filling"
- Budweiser: "The King of Beers"
You can count on seeing some great beer commercials around the holidays and on Super Bowl Sunday. Some feature spokesmen or spokes-animals that are more memorable than others.
• Budweiser - Product identification is immediate when you see those great commercials that feature the gorgeous team of Clydesdale horses. Budweiser also put forth a very effective advertising campaign back in the 1990s that featured three frogs named Bud, Weis and Er. The marketing definitely worked as Budweiser is a best-selling beer.
• Dos Equis - Every man wants to be, "The Most Interesting Man in The World," and this line of commercials definitely promotes recognition of the product.
• Bud Light - During a 1987 commercial that was shown during the Super Bowl, a bull terrier known as Spuds McKenzie began to bring the world news of this great beer. The dog and the beer immediately enjoyed increased popularity.
Selecting Your Favorite
Did any of these popular slogans, commercials or characters help you choose your favorite brand of beer?
If your favorite didn't make this list, then you should look a little further into your favorite beer. Chances are good that you will find a little bit of selling magic that helped you decide to try it in the first place.